MAGENTA

The five steps needed to create a new shoe model are contracted in just three. From the idea to the prototype, directly to mass production. The concept of Celesta team of young designers is to subvert the rules of the business and abandon fast fashion for a more innovative, technological and inimitable product. Each drop is a new experience, a unique piece, a step into the future of sustainable design. Megenta studio created a visual identity inspired by the aesthetics of machines and the new cyberpunk.